New research analyzes data and trends from last year's holiday season to bring you key insights to help you optimize your campaigns.
About Purna Virji
Purna Virji is Senior Manager, PPC Training at Microsoft. Named by PPC Hero as the most influential PPC expert of 2016, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she regularly speaks at conferences across the globe such as MozCon and SMX Advanced and is a popular industry columnist. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji.
Purna Virji's latest articles
What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions.Purna Virji | Aug 15, 2018 at 10:18 am ET
Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you.Purna Virji | Sep 15, 2017 at 4:19 pm ET
Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for how to plan and implement your own chatbot.Purna Virji | Jul 21, 2017 at 3:43 pm ET
It's not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition.Purna Virji | Jun 2, 2017 at 3:00 pm ET
Advertisers, have you put together your Mother's Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms.Purna Virji | Apr 18, 2017 at 1:30 pm ET
SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper.Purna Virji | Aug 19, 2016 at 1:45 pm ET
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers' decision-making brains to drive clicks and conversions.Purna Virji | Jun 24, 2016 at 1:45 pm ET
Marriage Equality, Healthcare & Low Unemployment: How Search Marketers Can Make A Difference This Tax Season
Tax marketers, pay attention! Columnist Purna Virji discusses some developments that may impact your search campaigns this year.Purna Virji | Jan 11, 2016 at 11:21 am ET
Columnist Purna Virji explores how a record-breaking sales day in China impacted paid search, and what this might mean for advertisers.Purna Virji | Dec 15, 2015 at 12:45 pm ET