Contributor

Purna Virji

About Purna Virji

Purna Virji is Senior Manager, PPC Training at Microsoft. Named by PPC Hero as the most influential PPC expert of 2016, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she regularly speaks at conferences across the globe such as MozCon and SMX Advanced and is a popular industry columnist. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji.

Purna Virji's latest articles

Performance marketing

Gift-giving shopping behavior from religious holidays to relationships and beyond

New research analyzes data and trends from last year's holiday season to bring you key insights to help you optimize your campaigns.

Purna Virji | Oct 3, 2019 at 3:21 pm ET

forget-me-not-timely-pocket-watch-shutterstock_278100614

Performance marketing

Forget me not: 3 steps to make your PPC ads more memorable

What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions.

Purna Virji | Aug 15, 2018 at 10:18 am ET

Performance marketing

Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket

Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you.

Purna Virji | Sep 15, 2017 at 4:19 pm ET

Marketing operations (MOps)

The name is Bot, Chatbot: How to shake up conversions with stirring conversations

Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for how to plan and implement your own chatbot.

Purna Virji | Jul 21, 2017 at 3:43 pm ET

back-to-school-shutterstock-e1496349206745-800x450

Performance marketing

Don’t be tardy! Back-to-school searching starts in July — plan campaigns now

It's not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition.

Purna Virji | Jun 2, 2017 at 3:00 pm ET

Performance marketing

Listen to your mother: Win Mother’s Day with humor and timing

Advertisers, have you put together your Mother's Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms.

Purna Virji | Apr 18, 2017 at 1:30 pm ET

Performance marketing

SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper

How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper.

Purna Virji | Aug 19, 2016 at 1:45 pm ET

Performance marketing

Influencing with ad copy: how to truly drive action

Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers' decision-making brains to drive clicks and conversions.

Purna Virji | Jun 24, 2016 at 1:45 pm ET