Performance Marketing
How to build authoritative links with data-driven content
Contributor Pratik Dholaki shares three types of data-driven content that will improve your ability and opportunity to earn authoritative links.
Pratik Dholakiya is the founder of Growfusely, a content marketing agency specializing in content and data-driven SEO. He regularly speaks at various conferences about SEO, content marketing and entrepreneurship. Pratik has spoken at the 80th Annual Conference of the Florida Public Relations Association, Accounting and Finance Show, Singapore, NextBigWhat’s UnPluggd, IIT-Bombay, SMX Israel, SEMrush Meetup, MICA, IIT-Roorkee, and other major events. As a passionate SEO and content marketer, he shares his thoughts and knowledge with a variety of publications.
Performance Marketing
4 concrete ways to use images to build links
Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links.
Performance Marketing
Busting e-commerce myths that lead to bad marketing decisions
Contributor Pratik Dholakiya takes on the role of marketing myth-buster to debunk seven e-commerce clichés and shed light on the truth about what works and what doesn’t.
Performance Marketing
SEO trends and Google changes to expect in 2018
Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018.
Performance Marketing
How independent reviews influence Google’s trust in your brand
Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts.
Performance Marketing
7 on-site SEO problems that hold back e-commerce sites
Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions.
Performance Marketing
16 common on-site SEO mistakes you might be making right now
Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues!
Performance Marketing
4 mistakes to avoid during a website audit
A good website audit is important for getting a holistic view of your site's SEO health. Columnist Pratik Dholakiya explains which mistakes to avoid when conducting a website audit.
Performance Marketing
6 business types that reap the most reward from local SEO
Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization.
Performance Marketing
SEO trends to prepare for in 2017
What's on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions.
Performance Marketing
The four pillars of the future of SEO
What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in.
Performance Marketing
4 things you didn’t know about rich snippets
Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data to get you started.
Performance Marketing
5 contemporary strategies that help improve your rankings
The rules of the SEO game have changed over the years, but columnist Pratik Dholakiya has some solid strategies for increasing search visibility and authority that you can safely use in 2016.
Performance Marketing
How checking your link profile can save your site
Inbound links are crucial to your SEO success, but Pratik Dholakiya reminds us that if we aren't vigilant, toxic backlinks can lead to ranking penalties.
Performance Marketing
6 strategies to build links for your small business website in 2016
Small business owners often don't know where to start when it comes to local link-building for SEO, so columnist Pratik Dholakiya shares his tips and suggestions.
Performance Marketing
5 Link-Building Techniques You’ve Been Neglecting
Tired of the same old link-building tactics? Columnist Pratik Dholakiya suggests some creative ideas to improve your link-building efforts.
Performance Marketing
The Blogger’s Guide To Nofollow Links
Do nofollow links make you cringe? You're not alone. But columnist Pratik Dholakiya explains why they're not so bad and how they can actually boost your site.
Performance Marketing
3 Google Patents You Need To Know About In 2016
Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for both you and your clients.
Performance Marketing
Content Marketing Done Right: 8 Examples You Can Learn From
What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of successful campaigns so that you can implement them in your own.
Customer & Digital Experience
Campus Chronicle: Cracking Content Marketing For Higher Education
Columnist Pratik Dholakiya explains how schools rely on content marketing to tell a story that matters -- to effectively market to students and win over new ones.