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MarTech » Performance Marketing » 6 strategies to build links for your small business website in 2016

6 strategies to build links for your small business website in 2016

Small business owners often don't know where to start when it comes to local link-building for SEO, so columnist Pratik Dholakiya shares his tips and suggestions.

Pratik Dholakiya on March 17, 2016 at 11:45 am

links-graph-web-pages-22-1920

Link building remains the cornerstone of most search engine optimization efforts. According to Moz’s “2015 Search Engine Ranking Factors Study,” links have the strongest association with higher search rankings of all the (known) attributes used by Google in its core ranking algorithm.

But one of the most common issues for small businesses is the struggle to build quality links. Lacking unfamiliarity with current SEO best practices, many small firms still fall for the infamous black hat tactics to get links.

That is a mistake.

You see, search engines will continue to crack down on link exchanges, paid anchor placements and other shady approaches to building links.

Therefore, it is best to avoid these “old school” methods and focus on relevant, authoritative links that drive real traffic. Here are six ways to build such links for your small business website in 2016:

1. Partner with niche-specific influencers

Niche-specific influencers have connections with readers that bypass the “industry atmosphere” and form meaningful relationships. You can establish content partnerships with influencers who serve relevant content to your target audience.

For instance, you can be a regular contributor to their blogs and occasionally link out to your own landing pages. Consumers are more likely to trust these links over one or two sponsored posts for two reasons:

  • They trust the influencer to only allow contributors who provide value; and
  • a regular contribution from a small business owner/employee is seen as an honest contribution.

Consider the case of Paul Downs, a contributor at The New York Times’s You’re the Boss blog (now discontinued). He started a custom furniture business in 1986 and grew it over the years, sharing his expertise with other small business owners through his column.

Niche-Influecers

He has a link back to his website from The New York Times. He achieved this link and exposure through his regular contribution to the blog, which offers advice to small business owners.

[Read the full article on Search Engine Land.]


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Pratik Dholakiya
Pratik Dholakiya is the founder of Growfusely, a content marketing agency specializing in content and data-driven SEO. He regularly speaks at various conferences about SEO, content marketing and entrepreneurship. Pratik has spoken at the 80th Annual Conference of the Florida Public Relations Association, Accounting and Finance Show, Singapore, NextBigWhat’s UnPluggd, IIT-Bombay, SMX Israel, SEMrush Meetup, MICA, IIT-Roorkee, and other major events. As a passionate SEO and content marketer, he shares his thoughts and knowledge with a variety of publications.

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