10 Best Practices For Digital Ad Breakthrough
With the overflow of content available today, how do you get viewers' attention? Columnist Peter Minnium offers up his advice on how to break through the noise.
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Peter Minnium's latest articles
Pay Attention! 3 Steps To Digital Advertising Breakthrough
With a proliferation of content and the rise of multimedia tasking, it's harder than ever for ads to break through to viewers. Columnist Peter Minnium offers three steps to help tackle the challenge.
The Definitive Guide To Digital Brand Lift
Columnist Peter Minnium explains why with the right metrics, marketers can prove the effectiveness of digital as a brand-building medium.
What’s The Big Idea: The 3 Fundamentals Of Successful Digital Creative
Looking to come up with the next "big idea" for your brand? Columnist Peter Minnium reveals some key components of effective creative ideas.
Is That A Fact? 5 Principles For Proving That Digital Advertising Works
As digital advertising continues to transform, columnist Peter Minnium shares five things he's learned to help marketers take advantage of this new, digitally driven world.
5 Reasons Why Display Advertising Will Never Die
If you think display is dead, think again. Columnist Peter Minnium outlines five reasons that digital display advertising will likely outlive us all.
How I Failed In Digital Advertising
Columnist Peter Minnium isn't afraid to own up to his mistakes in digital advertising. Here's what others can learn from his errors.
5 Principles For Making Programmatic Creative Work
As digital advertising continues to evolve, how do you deliver on the promise of programmatic? Columnist Peter Minnium has tips.
Agency Vs. Publisher Smackdown: Who Will Win The Battle To Create Content For Brands?
Creative agencies and publishers each contend they're best positioned to create content on advertisers' behalfs. Columnist Peter Minnium of the IAB recaps the arguments on both sides presented by four industry players.
The 3 Ad Creative Types Digital Marketers Need To Master
Columnist Peter Minnium of the Interactive Advertising Bureau (IAB) says online ads are getting more creative, and more tailored to their objectives.
It’s The Creative, Stupid: 3 Reasons Why Ad Creative Trumps Technology Every Time
At a time when digital marketers are swimming in data, columnist Peter Minnium reminds us to strike a balance between technology-driven targeting and creativity.
7 Principles For Making The Viewable Impression Work
Contributor Peter Minnium of the IAB recaps recent controversy over viewable impressions and lays out his rationale for a realistic way forward.
8 Reasons Why Digital Advertising Works For Brands
I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me proof points for why digital advertising works for brand marketers?” It turns out that she was in an annual review session with senior members of her consumer packaged goods (CPG) […]
The Definitive Guide To The Digital Display Ad Ecosystem
Learn the intricacies of how advertising messages are delivered to consumers in our digital advertising ecosystem as columnist Peter Minnium explains the path in detail.
Advertising Engagement: Past, Present And Future
When you're struggling with what "engagement" really means, know you're not the first. Columnist Peter Minnium runs through the term's history and how it's changed over the years.
Geeking Out On Digital Ads: A Definitive History Of IAB Standards
We've come a long way in the last 18 years! See how digital ad formats have evolved over time. Avoid the perils of the past and forge the future.
Consumers Reject Lowest Common Denominator Native Ads — And So Should You
Not all native advertising is created equal. There is a wide and growing disparity between high-quality examples — those that are in the user’s activity stream, respectful of page content, and integrated with the site experience — and the lowest-common-denominator (LCD), “spots and dots” variety that may be in a feed (but that’s all). This […]
Preparing For A Post-Banner World: What To Expect From Next Gen Ad Standards
Standard ad formats are the backbone of the digital advertising industry, having driven the medium’s growth from nil in the early 1990s to over $40 billion in 2013. They are essential to delivering the scale needed by national advertisers. The demands placed on digital ad standards have increased exponentially since their inception, fueled by the […]
Why Native Advertising Matters And What You Should Do About It
Native advertising is much more than the newest shiny object to appear on the digital landscape. It represents a fundamental turning point in the evolution of digital advertising, mirroring similar historical shifts in the maturation of print and television advertising. Smart marketers, publishers, and agencies are moving aggressively to adjust their core strategies to reflect […]
Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know
A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner. Smart publishers, brand marketers and agencies will participate in creating the new digital advertising order by adopting and experimenting with new mobile, native, digital video and, yes, browser banner formats like the IAB Rising Stars. […]