Why Not Both? The Path to CTV Advertising Greatness Begins at the Top (and Bottom).
In the sales funnel, marketers and advertisers often face a two-goal dilemma: either drive new customers to their site, or increase revenue generated from their overall marketing mix.
The former goal makes lower-funnel strategies like retargeting seem less important than an upper-funnel strategy like prospecting. On the other hand, the latter goal—increasing overall revenue—makes retargeting seem most vital. But does one goal really need to take precedence over the other? Survey says: absolutely not.
Dive into MNTN’s report to learn why you don’t have to pick and choose which part of the funnel you target at a time. Hitting top and bottom funnel goals actually work better, together.
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.
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MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.
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