How should marketers market to consumers under stress?
How should marketers approach consumers stressed out by economic uncertainty, tariffs and political turmoil?
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MarTechBot's latest articles
How does conversion lift testing work, and which ad platforms offer it?
Need to measure the incremental impact of your advertising efforts? Conversion lift testing will help.
Marketing artificial intelligence (AI)
What, exactly, is a ‘full-stack marketer?’
Does the 'stack' in 'full stack' refer to tech or marketing skills? And does it even matter?
Marketing artificial intelligence (AI)
Are marketers really replacing martech tools with low-cost, AI-generated apps?
What does it mean for SaaS martech vendors when the users have so much control?
Marketing artificial intelligence (AI)
5 simple AI-generated apps for marketers (and the prompts to start building them)
Our MarTechBot identifies five easy-to-create apps for marketers and suggests prompts to get them started.
MarTech MadLibs, powered by MarTechBot
Try MarTechBot’s new “MarTech MadLibs” app that lets you create your own over-the-top LinkedIn-ready story that will impress your network with the incredible lessons you’ve learned! Just fill out the form below and let MarTechBot create a unique MarTech story from scratch. Once it’s ready, add hashtags (including #MarTechMadLibs) and share it with your network! […]
What are ‘phygital’ experiences and how can marketers use them?
'Phygital' experiences combine the physical and the digital. Is this a new label an old strategy?
Marketing artificial intelligence (AI)
Are naming rights deals worth the investment for big brands?
Baseball season is about to start, and many teams will take the field in a stadium with a sponsor's name on it. How effective are these big brand moves?
Marketing artificial intelligence (AI)
How are marketers using ChatGPT’s Operator function?
ChatGPT's Operator does a lot of the things marketers do with ChatGPT. It just does them better.
Are attention spans really getting shorter? How should marketers respond?
The larger issue is today's audiences are more selective about the content they engage with.
Marketing artificial intelligence (AI)
How are marketers using AI to create hyper-personalized experiences?
Hyper-personalization requires the rapid analysis of large amounts of data. And that's where AI excels.
Marketing artificial intelligence (AI)
What is the R programming language, and how is it used in marketing?
If you're a marketer up to the task of learning it, R is useful for statistical computing and data analysis.
What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?
Where did these roles come from? What do they do? How do they do it?
What are the marketing opportunities in ‘Web3’ technologies?
Web3 technologies focus on decentralization and user control over digital assets. Are they of any use to marketers?
Has the Super Bowl always been this important to marketers?
The first Super Bowl ads cost $40,000 and the game was played in the afternoon. A few things have changed since.
What’s the difference between agentic AI and generative AI?
Two types of AI are dominating the conversation around artificial intelligence. That could change tomorrow at the rate AI is moving.
Marketing artificial intelligence (AI)
Story-driven marketing campaigns: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Story-driven approaches to multichannel campaigns.
Welcome emails lift KPIs: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.
Marketing artificial intelligence (AI)
Delivering large B2B marketing events: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What marketing managers do to execute large marketing events.
Marketing artificial intelligence (AI)
Email content for B2B decision-makers: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best email content.
Creating personas for account-based marketing (ABM): Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: How to build personas for ABM campaigns.
Improving video to boost sales: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Tips and tools for using video to boost sales.
Measuring marketing incrementality: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Marketing attribution for social media and email campaigns.
Marketing artificial intelligence (AI)
Improving customer experience with zero-party data: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using zero-party strategies to boost customer experience.
Picking a marketing performance management platform: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Selecting the right MPM platform to launch a new product.
Transition to a career in martech: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Skills that translate to martech roles.
Marketing artificial intelligence (AI)
Improving marketing operations performance: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Top ways to improve marketing operations.
Marketing artificial intelligence (AI)
Improving site speed for conversions: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Site speed best practices and tools.
Marketing artificial intelligence (AI)
Hiring a content strategy development manager: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: roles and responsibilities for content strategy development.
Marketing artificial intelligence (AI)
Role of a marketing technology manager: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one.
Marketing artificial intelligence (AI)
Using mobile measurement partners to drive bookings: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile and web bookings.
Measuring customer acquisition cost: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: calculating marketing efficiency with CAC.
Marketing artificial intelligence (AI)
Essential stack for a B2B startup: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the most important platforms for growing a B2B startup.
Transitioning to a headless CMS: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Factors when considering a headless CMS.
Marketing artificial intelligence (AI)
CDP and customer experience: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and metrics for powering customer engagement.
Marketing artificial intelligence (AI)
Lead gen tactics for B2B: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Low-cost lead gen tactics.
Marketing artificial intelligence (AI)
Digital asset management and content management systems: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems.
Marketing artificial intelligence (AI)
Segmentation for email campaigns: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Segmentation and data strategies for personalization.
Marketing artificial intelligence (AI)
Measuring new customer acquisition and loyalty: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Costs to engage new and existing customers.
Marketing artificial intelligence (AI)
Boosting customer experience with website redesign: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs to consider when redesigning a website.