Kevin Ryan

Kevin Ryan is CEO of Motivity Marketing. Motivity ‘s focus is helping companies in the world of connected marketing move forward with greater impact and return than they may ever have thought possible. Kevin takes an active role in guiding the day-to-day strategic execution of client initiatives.

Management

The 12 Days Of Procurement

It’s that time of year again — yes, the time we all reflect on years past and look forward to the New Year with a youthful exuberance and hopeful optimism that can only come with the holiday season. While everyone else is busy with hopeful optimism, my grand tradition is to take the “healthy skeptic” approach and try […]

Management

Vendors, Listen Up! Here’s How Your Marketing Software Can Stand Out

The reality for the modern marketer is that while the discussion about SEO resources (in the form of software and tech tools) may be getting long in the tooth; it continues to occur and evolve as the market itself matures. Companies big, small and in the middle — not only in search but in digital […]

Experience

Reading Keywords’ Future In Interactive Marketing

If you think keywords have any place in the next-generation, digital marketing world, you’d be mistaken. If you haven’t taken notice of recent announcements about keyword restrictions, you really should take a minute or two and have a look. Right now, Google is moving away from providing third parties with the depth of data it […]

Performance

The Slipperiest Search Campaign Ever

There are a lot slick opportunities out there in search marketing. The wheels of progress have never been greasier. Yep, since people first started paying to be included in search results, a lot of smooth transactions have taken place. Yet, for a whole lot of good reasons, search lacks certain criteria for brand building. Over […]

Performance

Say No To Commercial Creep In Search Results

You’ve read all the guidelines. You’ve hired experts to determine the morally correct and righteous path. You’ve watched the endless hours of Matt Cutts videos on YouTube. You pay experts thousands of dollars a month to make sure your search efforts are optimized safely and accurately. You work within the confines of the assumed moral […]

Performance

Not Who, But What, Is Driving Google?

With the depth of attention given to Google’s broken promises lately, the natural-language-processing, sometimes-sponsored-content-identifying engine clearly has some ‘splaining to do. For those of you who haven’t read Danny Sullivan’s excellent piece from a few weeks ago, let me elaborate on those broken promises. Google at one time decried paid inclusion — but then, in 2012, […]

Performance

The Brain Pick: Marketing Geniuses, Don’t Give It Away For Free!

Ever get those emails asking to “pick your brain” for some ideas? The good-hearted person in you says, “I can do that!”  But favors like that have consequences and costs that may not have occurred to you or the person asking for them. For a myriad of reasons, search marketing seems to get more than […]

Operations

Operation Greener Grass: Why Aren’t SEOs Up In Arms?

Once again, SEO is in the news. Once again, the media (along with an elected official or two — shocker!) clearly doesn’t understand how the industry works. While it seems New York’s elected (and appointed) officials could give a rodent’s posterior about protecting the interests of anyone except Big Corporate, “so called SEO companies” are […]

Performance

Social Search: The Promise & The Problems In The Way

One of the reasons people clamor for good social search is their pre-purchase desire to access user-generated reviews — information from people who know the product or service and can offer a useful opinion. With Facebook graph search going live for all (using US English), we’ve learned a lot about how it works, and what […]

Performance

Unboxing Google Engage

I’ve got big plans for my agency. Apparently, so does Google. While the agency world’s demise has been the subject of quite a bit of opinion over the years, it seems Google is embracing the fact that advertisers often hire professional services firms to help them — at least for now. Agency “certification” programs are […]

Management

An Open Letter On “Super Firm” Failure And Composure

Disclaimer:  All characters appearing in this work are fictitious. Any resemblance to real businesses, living or dead, is purely coincidental. Failure is a key part of success, or at least an important step on the road to becoming successful. When the still-young search industry witnesses a failure of any kind, it seems to revel in […]

Performance

Enhanced: Today’s Pain, Tomorrow’s Love

Google Enhanced is the online marketing advice-giver’s gift that keeps on giving for 2013. By now, everyone touching search has been in several hours of meetings discussing these changes and where they will take us (mostly in the short-term), and has probably written or consumed at least one FAQ, eBook or White Paper on the […]

Performance

Yahoo Confidential: The Real Story

In case you hadn’t noticed, Yahoo ranks number one for “Yahoo sucks.” Everyone in the digital marketing business knows it sucks, and efforts to turn the place into Google have yet to achieve fruition. Sure, the stock got a bump when Marissa came in, but that’s largely due to her status as one of the […]

Performance

Google Shopping: New Revenue Stream Or More Of The Same?

The ad community loves free products, and if those products are effective at meeting goals, it’s only right to eventually pay for them. That was the thesis of my last column, which looked at the outcry over Google replacing organic shopping results with paid ad units. Now that marketers have concluded this is a worthwhile […]

Performance

To Pay Or Not To Pay, That Is The Power Shopping Question

Much hype, and many public relations wars, has been waged over the last couple of months centering on the physical dynamics of paying your way into shopping results. Most of the attention has been focused on Google, and as often happens in the search community, Big G’s motives have been dissected, reviewed and morally judged, […]