Why do we overcomplicate link building?
Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it's only as hard as you make it.
People regularly ask me what tactics and strategies I can share with them about link building.
When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long faces. I don’t have any top-secret methods for finding good linking partners, creating great content or forming a connection.
To me, building links is pretty simple and always has been. It’s just that some parts of it can be tough.
Execution can be tough
While link building is a simple concept, campaign execution can be complex.
Finding good sites takes an enormous amount of time. Researching can take forever, and taking time to establish a working relationship can be highly frustrating.
In fact, the “relationship” part of linking may be the most difficult part of search engine optimization (SEO) I’ve done because it relies on the cooperation of other people.
Link building can be incredibly fun at times and mind-blowingly dull at others. You can’t sit around and wait for links to happen, you have to work hard, keep brainstorming new ideas, learn about industries and their niches and keep coming up with new ideas for content. There is a clear process I know works well, and I think anyone can do it.
So why do we overcomplicate this thing called link building?