Links: To speed or not to speed
Want to build links faster? Julie Joyce discusses which tasks can be sped up and which can't.
When we first started as an agency, our link builders were evenly split into two camps: One would send out a flurry of emails to all sorts of sites and deal with them if they responded. The other would spend a significant amount of time doing due diligence prior to outreach so that anyone who did respond had already been vetted.
I always thought it was a good idea to let each new link builder find his own way, so I didn’t usually express a strong opinion about this divide. I could see the points of view of both sides, too. Why bother doing a lot of work up front if the webmaster wasn’t even going to respond? Why disappoint webmasters who did respond when you couldn’t work with them?
On the whole, I have grown to favor the prior due diligence approach as opposed to casting a wide net. I’m firmly of the opinion that some link-building tasks absolutely do not benefit from being sped up.