Evan Magliocca

Evan Magliocca leads Baesman’s brand direction, content strategy, communications and product partnerships. Previously, Evan served as a digital strategist for Abercrombie & Fitch Co., where he managed site marketing, seasonal planning and digital initiatives for the A&F brands. Evan graduated from Ohio University with a B.S. in Journalism and a specialization in public relations.

Data

How well do you know your customer?

You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands' insights fall short.

Performance

Retail is better off without Black Friday

With Black Friday discounts lasting weeks and even months, retailers can't keep pace with the likes of Amazon and Walmart. Contributor Evan Magliocca discusses how brands must evolve in order to thrive.

Performance

Even with hype, AR struggling to scale

Despite all the excitement around augmented reality, it's still struggling to find its place in retail. Columnist Evan Magliocca discusses the hurdles that AR will need to overcome to gain ground in 2018.

Performance

Why the C-suite loves loyalty

Contributor Evan Magliocca discusses the benefits of loyalty and why increasingly leadership is pointing to it as a means to know customer health, show stability and keep investors happy.