Bring order to chaos: Wrangling data for actionable insights
How to bring an overwhelming amount of data under control and use the insights gained throughout your business.
Contributor
Evan Magliocca's latest articles
Loyalty is more than marketing, it’s a mindset
Contributor Evan Magliocca explains how retailers must approach customer loyalty -- you've got to give it to get it.
I’m a customer. Please get to know me.
Getting to know your customers pays dividends in lots of overlooked ways. Contributor Evan Magliocca explores some of the possibilities.
Don’t sacrifice marketing fundamentals for the sake of being first
Cutting-edge marketing technology has its place, but contributor Evan Magliocca says retailers mustn't misalign their priorities.
Consumers don’t want to think anymore
Contributor Evan Magliocca outlines three key areas where consumer expectations of retail are evolving rapidly.
How well do you know your customer?
You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands' insights fall short.
Data is a tough topic for businesses, especially for retailers
There is a lot of data out there, but not everyone knows what to do with it. Contributor Evan Magliocca explains the process marketing teams can use to maximize data insights.
How independent retailers can thrive in a volatile market
As traditional retailers continue to struggle, columnist Evan Magliocca explains why it's a unique opportunity for smaller brands to prosper amid the wreckage.
Retail is better off without Black Friday
With Black Friday discounts lasting weeks and even months, retailers can't keep pace with the likes of Amazon and Walmart. Contributor Evan Magliocca discusses how brands must evolve in order to thrive.
Even with hype, AR struggling to scale
Despite all the excitement around augmented reality, it's still struggling to find its place in retail. Columnist Evan Magliocca discusses the hurdles that AR will need to overcome to gain ground in 2018.
What airlines can learn from smart marketers about the customer experience
The airline industry has been hit with some highly public complaints over the past few months. Columnist Evan Magliocca discusses how airlines are lagging in the customer experience and what they -- and any brand -- can do to put customers first.
Why the C-suite loves loyalty
Contributor Evan Magliocca discusses the benefits of loyalty and why increasingly leadership is pointing to it as a means to know customer health, show stability and keep investors happy.
The holidays hinge on your marketing ecosystem
For retailer marketers, the holiday season is already upon us. Contributor Evan Magliocca outlines what you should be doing now to ensure your marketing ecosystem is prepared.
It’s a pressure-packed holiday season for retail
As retailers scramble to compete with, and survive against, Amazon, contributor Evan Magliocca discusses how retail is evolving and the trends we can expect to see this holiday season.