L. Erik Bratt

L. Erik Bratt is a veteran technology marketing executive and vice president of corporate marketing at Ensighten, the leader in enterprise tag management and omni-channel data solutions. Previously, Erik held senior-level positions at Tealium, Microsoft, WebSideStory (now part of Adobe Systems), InboundWriter and VoxOx, a cloud communications provider. He served as a strategic consultant for Digitaria (now part of Mirum), Viralheat (now part Cision) and MarketingProfs.com, producing several best-selling reports on digital marketing and social media. Earlier in his career, Erik was a professional journalist for The San Diego Union-Tribune. He graduated from San Diego State University.

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Are You Committing The 7 Sins Of Martech?

Falling into bad habits is easy, especially when the marketing technology landscape is so complex and overwhelming. But contributor Erik Bratt urges you to avoid these cardinal errors.