Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

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Marketing Management

Marketing Day: Facebook video feature, Twitter API, new ironSource platform & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler | Jul 25, 2018 at 4:00 pm ET

Marketing Management

Marketing Day: Facebook takes a back seat, YouTube app, Snapcash goes & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler | Jul 24, 2018 at 4:00 pm ET

Marketing Management

Marketing Day: Ask an SMXpert, Google releases AMP stories, smartphone duopoly & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler | Jul 23, 2018 at 4:00 pm ET

Performance Marketing

Ask the SMXpert – Optimizing for voice search & virtual assistants

SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search.

Debra Mastaler | Jul 23, 2018 at 3:44 pm ET

Marketing Management

Marketing Day: Gartner releases first Magic Quadrant, IAB Tech Labs launch blockchain-analysis & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler | Jul 20, 2018 at 4:11 pm ET

Marketing Management

Marketing Day: Twitter verification, GDPR Insights by Namogoo, attack sites & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler | Jul 19, 2018 at 4:00 pm ET

Marketing Management

Marketing Day: SMX East coming to NYC, Google penalty, Oracle Responsys aggregator & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler | Jul 18, 2018 at 4:08 pm ET

Performance Marketing

Ask an SMXpert – Google Tag Manager

SMXperts Stephanie Wallace and Tom Bennet answer questions on how Google Tag Manager works, its key benefits and why you should be using it.

Debra Mastaler | Jul 18, 2018 at 9:32 am ET

Marketing Management

Marketing Day: Amazon Prime Day, Twitter takes a hit & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler | Jul 17, 2018 at 4:05 pm ET

Marketing Management

Marketing Day: Facebook Ads Manager, B2B influencers & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler | Jul 16, 2018 at 4:19 pm ET

Marketing Management

Marketing Day: Google warns of app risk, social media report, TrustArc survey & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler | Jul 13, 2018 at 4:00 pm ET

Marketing Management

Marketing Day: Facebook fined, SMX Advanced recap, blockchain consortium & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler | Jul 12, 2018 at 4:01 pm ET

Marketing Management

Marketing Day: Instagram expands ads, Amazon Prime Day, Google Marketing Live & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler | Jul 11, 2018 at 4:07 pm ET

Marketing Management

Marketing Day: Facebook tests AR ads, voice and graphical users, email results & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler | Jul 10, 2018 at 4:04 pm ET

Marketing Management

Marketing Day: Google to be fined, SMX Advanced, recaps, Quora ads & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler | Jul 9, 2018 at 4:59 pm ET

Marketing Management

Marketing Day: Facebook blocking the wrong ads, massive data breaches continue & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler | Jul 6, 2018 at 4:00 pm ET

Marketing Management

Marketing Day: Facebook deadlines, SMX Advanced recap, programmatic accounts & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler | Jul 5, 2018 at 4:01 pm ET

Marketing Management

Marketing Day: The Feds go after Facebook, Instagram Stories, GDPR & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler | Jul 3, 2018 at 4:14 pm ET

Marketing Management

Marketing Day: Facebook alerts users, California privacy rules, AI report & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler | Jul 2, 2018 at 4:20 pm ET

Marketing Management

Marketing Day: Google Marketing Platform, YouTube pre-roll, MediaMath & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler | Jun 29, 2018 at 4:15 pm ET