Digital assistants, conversational search and the future of local
As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.
Traditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the rise of digital assistants and conversational search.
Conversational search comes with the expectation that digital assistants will actually converse with us. Our primitive two-word queries (grunts and hand gestures included) have evolved into full-fledged, honest-to-goodness questions.
The age of digital assistants is upon us. For practitioners of local SEO, here’s everything you need to know to thrive in this new environment.
The impact of digital assistants on local search
The most common way we’ll interact with digital assistants is through voice search. The problem with voice search is that it makes having a screen optional. You can receive your answers from digital assistants without ever having to read a word of it.
This puts greater pressure on brands to have the best answer, as there is no guarantee how many results will be read.