The SEO risks & rewards of buying multi-location companies

Sports Authority, the US sporting goods retailer with 450+ locations, recently announced it was seeking a buyer after filing for bankruptcy.

When it comes to acquisition deals like this, the buyer looks at a number of factors to help determine the value of the asset; however, they often do not consider the SEO benefits and risks as part of the equation. Perhaps it’s too small a factor when talking about billion-dollar transactions.

But once the deal is closed and the SEO goes south, it often becomes a huge distraction as teams scramble to undo the damage they have done while simultaneously trying to address the usually more high-profile non-SEO business priorities. As I like to say…

SEO is always the lowest priority, until it's not…

— Andrew Shotland (@localseoguide) May 6, 2016

So first off, let’s make the SEO case for buying Sports Authority.

[Read the full article on Search Engine Land.]

About The Author

Andrew Shotland

Andrew Shotland is the proprietor of Local SEO Guide, a leading local search engine optimization blog and consultancy.