Can SEOs make local search great again in 2017?
The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients.
It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but then I had to go and read David Mihm’s excellent 2017 Local Marketing Predictions, and I couldn’t find a cocktail fast enough to drown my misery.
Mihm’s piece is a sober look at how Google has been leading us all down the path to a single result and how SEO is going to get even tougher over the next year as Google culls the SERPs in favor of entities (aka Knowledge Panels, Local Packs and so on) and voice results. Kind of reminded me of this old sunshine and rainbows post.
Thing is, Mihm is right. As he states:
SEO will not die in 2017. But the number of beneficiaries of organic visibility from Google will decline dramatically.
So, what’s a guy with the word “SEO” in his brand supposed to do in the face of this one-way ticket to the End of SEO Days? And what about all you other SEO agencies and in-house types?
Let’s look at the situation: