4 Proven Methods to Maximize Your Marketing Efforts

Speakers:
Lauren Sisneros, Sr. Product Marketing Manager, Adobe

It’s commonly accepted that some marketers hate “process”— that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending only 26% of their workweek on the actual marketing job, the way that marketers work needs to change.

We need to speed up the creative process and enable your team to be more streamlined and strategic, so you can rapidly scale marketing work on a global scale.

Join Richard Whitehead, Head of Product Marketing at Adobe, as he demonstrates how to make sure your marketing work is strategically aligned so that you can transform how work gets accomplished.

You’ll learn:

• The importance of a marketing system of record
• How automating and integrating workflows can enable you to get more done
• How enhanced tracking, reporting and analytics can help you to modernize your marketing work

---

Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.