If you're hosting a party, you've got to have the perfect guest list -- and your data is the same way. Columnist Adam Grow walks you through how to use comprehensive first-, second- and third-party data to acquire the right customers.
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising.Adam Grow | Jun 12, 2017 at 3:38 pm ET
With summer already halfway over, it's time to start prepping for the back-to-school shopping season. Columnist Adam Grow digs into new data that reveals what you should expect from consumers this year.Adam Grow | Jul 18, 2016 at 9:45 am ET
Columnist Adam Grow discusses the differences between first-, second- and third-party data sources and reveals some strategies for using data to increase campaign performance.Adam Grow | Apr 15, 2016 at 9:02 am ET
With Apple's iOS 9 release, all eyes are on mobile ad blocking. Columnist Adam Grow believes the future of mobile advertising is still bright and explains why it's an opportunity for marketers to engage with people in new ways.Adam Grow | Oct 30, 2015 at 9:48 am ET
The challenge of appropriately attributing online advertising’s influence on a user exposed to multiple channels continues to slow the movement of additional ad spend by brands. That was one of the topics highlighted at the OMMA Global conference in San Francisco recently. While the historic battle cries of view-through impressions, click-based optimization and last-touch attribution […]Adam Grow | Apr 3, 2012 at 9:00 am ET