MarTech » Performance marketing » 10 ways to improve your business locators

10 ways to improve your business locators

Multilocation businesses often have store locators, but many aren't making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions.

Adam Dorfman on March 10, 2017 at 1:00 pm | Reading time: 1 minute

How often do you review your store or professional locator to make sure it is up to date and optimized to convert on the KPIs that matter most? After all, anyone who is visiting your locator is already interested in your brand. Your job is to use your locator to turn that consumer intent into a purchase or lead, as successful online shopping carts do.

At a time when Amazon is giving brick-and-mortar stores the fight of their lives, locators are a not-so-secret weapon to combat Amazon’s dominance — but only if you treat your business locators as revenue generators. Here are 10 tips to get you thinking about your store locator in a new way….

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

Add MarTech to your Google News feed.

Related stories

New on MarTech

Salesforce, Google partner on local commerce

How to define your DAM governance structure

Why B2B brands must focus on orchestrating meaningful customer engagement

The latest jobs in martech

In data we trust: How to establish customer trust through data privacy

About the author

Adam Dorfman

Adam Dorfman is a technology and digital marketing professional with more than 20 years of experience. His expertise spans all aspects of product development as well as scaling product and engineering teams. He has been in the SEO and Local SEO space since 1999. In 2006, Adam co-founded SIM Partners and helped create a business that made it possible for companies to automate the process of attracting and growing customer relationships across multiple locations. Adam is currently director of product at Reputation where he and his teams are integrating location-based marketing with reputation management and customer experience. Adam contributes regularly to publications such as Search Engine Land, participates in Moz’s Local Search Ranking Factors survey, and regularly speaks at search marketing events such as Search Marketing Expo (SMX) West and State of Search as well as industry-specific events such as HIMSS. Follow him on Twitter @phixed.