Master the CX Trifecta in 2023: Data, Content & Tech

Speakers:
Tom Bianchi, Vice President, Corporate Marketing, EMEA Marketing, Acquia
Tom Phethean, Digital Customer Experience CTO, Capgemini
Judd Mercer, VP - Creative Strategy, Elevated Third
Paul Stadnyk, Senior Creative Director, Co Star

Looking ahead to 2023 and beyond, businesses worldwide are facing lots of uncertainty.

One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service.

This should be a common goal. To weather a potential storm, businesses must keep customers by meeting and exceeding customer expectations.

In this webinar, an expert panel will discuss the findings of Acquia’s latest Customer Experience Trends Report (based on data from 2,000 consumers and 200 marketers from the United States and the United Kingdom), including the CX trifecta: first-party data strategy, content, and composable technology.

You’ll learn about:

• First-party data strategy and how to responsibly harness it as a competitive advantage
• How our partners have used Acquia products to help real-life customers ensure their multi-site management is up to snuff
• Matching content production and utilization to customer desire
• The tech you need to put the right content in front of customers at the right time

Register and attend this webinar to create the foundation for CX success this year and beyond!

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Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.