Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands

Speakers:
Jake Athey, VP, Sales and Go To Market, DAM and PIM, Acquia
Leah Carlson, VP Client Services, Velir
GP Corsi, Creative Leader and Digital Storyteller, Pharmavite

Catch up with this interactive webinar, brought to you by Acquia, covering the dynamic world of digital asset management (DAM), with an emphasis on brand management, content integration, and AI. Our expert panel discusses content and brand governance strategies across complex organizations. The conversation spans the present and prospective states of DAM, including practical use cases in content operations, product information management (PIM), and commerce to enrich digital experiences across channels.

Viewers will gain practical knowledge of DAM best practices, understand the benefits of consolidating tech, and get insights into effective content integration. We also highlight the role of AI in personalizing content experiences, upholding brand compliance, and refining creative workflows.

For professionals in content management, marketing, or technology roles, this webinar is designed to provide valuable foresight for long-term planning and go-to-market effectiveness. Catch up to learn how AI and integration are revolutionizing digital asset management for a more efficient and innovative future.

What’s covered:

• DAM’s growth and impact on branding and digital experience management
• Best practices for seamless migration and strategic long-term tech consolidation and roadmap planning
• How to organize and integrate tech stacks, content, and teams effectively

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Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.