“We’re Very Proud” Says Cook After Apple Posts Q2 Revenue Earnings Of $45.6 Billion
Apple released its Q2 2014 earnings this afternoon, reporting $45.6 billion in quarterly revenue. According to the announcement, Apple’s Q2 revenue is up compared to last year’s second quarter revenue which totaled $43.6 billion. The company claimed a net profit of $10.2 billion for the quarter and gross margins at 39.3 percent. “We’re very proud […]
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Apple released its Q2 2014 earnings this afternoon, reporting $45.6 billion in quarterly revenue.
According to the announcement, Apple’s Q2 revenue is up compared to last year’s second quarter revenue which totaled $43.6 billion. The company claimed a net profit of $10.2 billion for the quarter and gross margins at 39.3 percent.
“We’re very proud of our quarterly results, especially our strong iPhone sales and record revenue from services,” said CEO Tim Cook. He went on to say the company is looking forward to introducing more new products and services.
A quick breakdown for device sales during the quarter includes:
- iPhones: 43.7 million units
- iPads: 16.3 million units
- Macs: 4.1 million units
- iPods: 2.7 million units
CFO Peter Oppenheimer said the company generated $13.5 billion in cash flow, and returned nearly $21 billion in cash to shareholders through dividends and share repurchases.
Apple offered guidance for its next quarter, with revenue between $36 billion and $38 billion, gross margin between 37 percent and 38 percent, and operating expenses between $4.4 billion and $4.5 billion.
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
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