All The Numbers From Apple’s iPhone 5 Event

At the iPhone 5 press conference today Apple CEO Tim Cook laid out a lot of stats about the market and device growth in his opening remarks before the new handset was revealed. (See Danny’s hands-on first impressions.) Because I know you want them, I’ve rounded up the key facts and figures from Cook’s commentary […]

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At the iPhone 5 press conference today Apple CEO Tim Cook laid out a lot of stats about the market and device growth in his opening remarks before the new handset was revealed. (See Danny’s hands-on first impressions.)

Because I know you want them, I’ve rounded up the key facts and figures from Cook’s commentary below — with a few bonus data points that weren’t presented today.

Screen Shot 2012 09 12 At 5.12.51 PM

The total number of iOS devices (iPhones, iPod Touches, iPads) sold to date is 400 million. This compares with 500 million Android devices that Google says it has sold so far (1.3 million daily Android activations).

iPad

Screen Shot 2012 09 12 At 5.00.02 PM

  • iPads sold April – June 2012: 17 million
  • iPads sold to date: Approximately 84 million
  • Web traffic: the iPad is responsible for 91 percent of US tablet-based web traffic (source not mentioned)
  • Fortune 500 companies testing or deploying: 94 percent

Apps

Screen Shot 2012 09 12 At 5.08.23 PM

  • Total iOS apps: 700,000
  • iPad-optimized apps: 250,000
  • Average customer using more than 100 apps

iPhone

Screen Shot 2012 09 12 At 5.20.31 PM

The iPhone was introduced in mid-2007. Approximately 245 million iPhones have been sold through Apple’s third fiscal quarter of this year.

There are very bullish predictions of how many iPhone 5 handsets might be sold during its “opening weekend.” The most optimistic estimates see sales of 10 million globally over the Friday to Sunday period after pre-orders begin on September 14.

Below is a chart of Apple iPhone sales (not all iOS devices) by quarter since launch.

Screen Shot 2012 09 12 At 6.00.29 PM

Source: Apple quarterly reports



If you’re interested in more, you can watch a video replay of the entire launch event here.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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