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MarTech » Customer & Digital Experience » A/B testing is dead, long live A/B testing!

Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented below.

A/B testing is dead, long live A/B testing!

In this webinar, learn what is making A/B testing obsolete.

Cynthia Ramsaran on February 16, 2022 at 2:59 pm

Optimizing interactions, communications and offers to your customers is key – but how are you doing that today? Odds are, you’re A/B testing. But this method is now a thing of the past … and why is that?

What’s making A/B testing obsolete? Self-learning AI.

Join Scott Brinker, editor, chiefmartec.com and OfferFit’s CEO, George Khachatryan, for a discussion on how new AI methods are displacing traditional A/B testing, and what this means for the test and learn programs you use to maximize customer engagement.

Register today for “A/B Testing is Dead, Long Live A/B Testing!” presented by Offerfit.


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About The Author

Cynthia Ramsaran
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries.

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Customer & Digital ExperienceCustomer Service and SuccessMarketing Artificial Intelligence (AI)Sponsored Content

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