Martech: Martech is Marketing Logo
  • Topics
    Transformation
    Operations
    Data
    Experience
    Performance
    Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Team
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Local / Location Marketing » 3 local commerce trends to make a big impact in 2020

3 local commerce trends to make a big impact in 2020

We will see a shift into self-service SaaS solutions for small business, a widespread roll-out of cashier-less retail and a local ad play from Uber.

Bill Dinan on December 17, 2019 at 3:10 pm

As the year winds down, it’s time to look at what’s in store for the local business landscape in the coming year. The good news is the benefits of enterprise-grade technology are becoming more accessible to this business segment. We see this shift taking hold in 2020, along with a stronger confluence of complementary solutions coming together to meet comprehensive SMB needs. The following are three top local commerce trends that our Local Search Association analysts predict will take center stage in 2020.

  1. Shifting into BIY technology: The concept of buy-it-yourself (BIY) SaaS technology is empowering small and local businesses to purchase technologies that are designed to meet their holistic needs in a self-service delivery model. Whether delivering martech, adtech, fintech or other key operational services, in 2020 we expect to see more SaaS solutions offering a BIY approach for small businesses for improved customer retention and satisfaction as well as higher average order values.
  2. Amazon blitzes Retail-as-a-Service (RaaS): Amazon will soon roll out a “retail-as-a-service” offering for local retailers as one of the secret endgames of Amazon Go stores. It will utilize the technology for cashier-less stores and reflect Amazon’s signature logistical streamlining capabilities to help local retailers improve margins and yield through modernized operations.
  3. Uber makes a Local Ads play: Uber will continue to gain economies of scale through services that are adjacent to rides (Eats, etc.). It will also build on its existing rides architecture with a local ad engine. This will utilize captive audiences during the app’s in-ride mode, as well as robust data on riders’ spatial patterns. This will start with ads for local restaurants (a component of Eats) but could move into other local categories. It will be a self-serve programmatic ad engine and potentially bid-based for locally relevant placement. 

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    3 changes coming to Google Ads audience features

    FTC hits Twitter with snark and $150 million fine for allegedly selling security data to advertisers

    Hootsuite joins TikTok’s Marketing Partner Program

    Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint

    Webinar: Benchmark your social media performance for a competitive edge

About The Author

Bill Dinan
Bill Dinan is president of Localogy, a not-for-profit trade association comprised of technology, marketing and media service providers and multi-location brands that help small businesses thrive in an increasingly localized world. Bringing deep expertise on how local commerce industries are evolving with new technology and business approaches, Dinan has successfully led and grown companies over the last few decades, including WEB.com, Acquisio, Telmetrics and others.

Related Topics

Local / Location MarketingPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

The MarTech Conference logo.

June 7, 2022: Master Classes

September 28-29, 2022: Fall

Start Discovering Now: Spring

Learn More About Our MarTech Events

The SMX Conference logo.

June 14-15, 2022: SMX Advanced (virtual)

November 14-15, 2022: SMX Next (virtual)

March 8-9, 2022: Master Classes (virtual)

Learn More About Our SMX Events

Webinars

Benchmark Your Social Media Performance For a Competitive Edge

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

The State of Influencer Pricing

How to Measure Influencer Performance

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.