Yandex Revenue Up 18% In 2015 With Site Averaging 57% Of Russian Search Market

The COO of Russia's largest search engine says the company served a record number of advertisers in Q4 2015.

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Yandex, Russia’s leading search engine, reports an 18-percent increase in year-over-year revenue gains for 2015, climbing to $820.4 million, or 59.8 billion RUB during the year.

The site owned an average of 57.3 percent of the Russian search market during the last quarter of 2015, with search queries up five percent over Q4 2014.

COO Alexander Shulgin says Yandex served a record number of advertisers in Q4 2015, with the site reporting advertiser totals at 394,000, up 23 percent compared to Q4 2014.

“In the face of economic headwinds and a highly competitive environment, we managed to stabilize our market share, improve product quality, significantly increase the size of our web index and introduce a sophisticated new auction model that is already having a material impact on monetization,” says CEO Arkady Volozh.

Yandex 2015 Revenue

Yandex 2015 Revenue

Yandex also reports it created three new business units during 2015: Yandex.Taxi, Auto.ru and Yandex.market. Shulgin says the company plans to invest aggressively in each of its new ventures during 2016.

In addition to its new business units, the search engine worked with Microsoft in 2015 to deliver Windows 10 with Yandex search in Russia, Ukraine, Turkey and a number of other countries.


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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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