State of Data 2025 Report
The now, the near, and the next evolution of AI for media campaigns
OneTrust on May 15, 2025 at 5:25 pm | Reading time: 1 minute
As artificial intelligence (AI) evolves, it is upending how media campaigns are executed, from audience segmentation and media buying to real-time optimization and performance measurement.
The State of Data 2025 Report examines AI’s adoption, challenges, and opportunities across the media campaign lifecycle, while the companion guide provides tactical recommendations for integrating AI into day-to-day media planning, activation, and analysis.
Together, these resources offer a comprehensive view of how brands, agencies, publishers, and ad tech providers can leverage AI to drive efficiency, accuracy, and competitive advantage.
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.
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OneTrust PreferenceChoice™ enables marketers and publishers to drive transparent user experiences, build trust, and comply with 100s of data global privacy regulations, including the CCPA, TCPA, CASL, and GDPR. OneTrust PreferenceChoice is part of OneTrust, the #1 most widely used privacy, security, and governance platform. To learn more, visit www.preferencechoice.com.
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As artificial intelligence (AI) evolves, it is upending how media campaigns are executed, from audience segmentation and media buying to real-time optimization and performance measurement.
The State of Data 2025 Report examines AI’s adoption, challenges, and opportunities across the media campaign lifecycle, while the companion guide provides tactical recommendations for integrating AI into day-to-day media planning, activation, and analysis.
Together, these resources offer a comprehensive view of how brands, agencies, publishers, and ad tech providers can leverage AI to drive efficiency, accuracy, and competitive advantage.
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.
Recommended Articles
OneTrust PreferenceChoice™ enables marketers and publishers to drive transparent user experiences, build trust, and comply with 100s of data global privacy regulations, including the CCPA, TCPA, CASL, and GDPR. OneTrust PreferenceChoice is part of OneTrust, the #1 most widely used privacy, security, and governance platform. To learn more, visit www.preferencechoice.com.
View Author Profile