Decoding today’s digital experience

Billions of data points tell us that algorithm shifts and fragmented discovery are rewriting the digital playbook.

By ,
Head of Content & Media
Published on March 25, 2026 • Last updated on April 1, 2026 • 2 minutes read

Table of Contents

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    You don’t need billions of data points to tell you that the digital experience has changed significantly in the past few years, but when you have them, they tell quite a story.

    Just a few years ago, many digital experiences started with what we now call “traditional search.” But as traditional search gave way to AI-powered search, it created a shockwave across the digital landscape.

    Organic traffic is down. Discovery is more fragmented. LLM visitors behave differently from search visitors and time on websites is decreasing. 

    All of these data points impact how marketers attract, retain and delight customers on their digital journeys. 

    In today’s episode, we’re talking to Jean-Christophe Pitié, chief marketing and partnerships officer at Contentsquare about the digital experience data his company collects. 

    Episode guide

    1:14: Meet Jean-Christophe Pitié
    3:00: What do billions of data points tell us about organic traffic and digital discovery today?
    6:29: Discovery is more fragmented than ever before
    6:54: How does traffic from LLMs differ from traditional search traffic?
    10:07: Why has time spent on websites decreased?
    11:06: What was most surprising about the latest digital experience data?

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    Mike Pastore
    Head of Content & Media

    Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.

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