The age of the AI shopping agent isn’t here… yet
Grant Deken from Klaviyo discusses how AI is changing the way consumers shop. But will it ever change how they make a purchase? Most likely, yes.
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AI is making its way into online retail for both consumers and sellers.
Consumers are increasingly using AI tools for product discovery, while retailers are deploying AI-powered agents to help with the customer experience.
But true AI shopping agents are still rare to find, at least for now.
In this episode we’re talking to Grant Deken, director of product at Klaviyo, about how consumers use AI in their shopping; what stands between AI-assisted shopping experiences and AI agents that do the shopping for us; and how brands are keeping pace with consumers’ AI use and advances in the technology itself.
Episode guide
0:36: Meet Grant Deken
0:50: How are shoppers using AI and how do they feel about the experience?
3:15: How does the way shoppers use AI for research differ from the way they used traditional search?
7:50: What has to happen for agentic commerce to become a reality?
11:01: What do brands have to do to keep pace with consumer AI usage?
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Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
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