Big Data Management – Forensics

Speakers:
Brad Geddes, Founder, CertifiedKnowledge.org
Matt Van Wagner, President, Find Me Faster

Do you feel like the management of your vast amounts of data has become a crime scene? These days the massive amount of data we assimilate from our marketing campaigns can cause chaos IF it is not set up and organized, from the get-go. Learn how to prepare your marketing campaigns to realize long-term successful data analysis and informative reporting.

The trick is to plan effectively. Developing an effective data management plan not only stops the chaos of ad hoc report requests, but also is an essential prerequisite for long term campaign success.

Our data detectives — Brad Geddes, who was recently crowned most influential SEM by his peers and Matt Van Wagner, President of Find Me Faster — are breaking out their magnifying glasses to show you a clear view of the big data picture. They will share their know-how on drilling down the data so you can see what’s changed good and/or bad. Our detectives will help you design a real method to not only understand but realize success in your marketing campaigns when evaluating your large data sets.

Attend this webcast and learn:

• How to create a data management plan
• How to identify unique challenges and problems that can occur with large data sets
• How to reduce fire drills and ad hoc requests
• How to drill down large data sets to really analyze whatís working and whatís not

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