Walmart’s 2016 holiday videos on YouTube have earned over 75M views – far more than any other brand

Walmart has scored more than double the number video views than the second leading brand on YouTube for holiday-related content.

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Walmart’s push on YouTube this holiday season is paying off, earning the brand more than 75 million video views for its holiday-related content according to the video advertising platform Pixability. That number is far ahead of the second leading brand on YouTube during the same time period, Beats by Dre which has generated less than 30 million views from its holiday-related videos.

In addition to Walmart and Beats by Dre, the top ten brands to generate the most holiday views on YouTube this year include: Paramount, Pokemon, Duracell, 20th Century Fox, Star Wars, Toys R Us, Apple and Best Buy.

Most Holiday Video Views in Q4 2016


Using its own software to analyze data around branded holiday-related content on YouTube, Pixability found Walmart is the top brand for holiday video views in Q4 2016, but Warner Bros. holds the all-time record with nearly 450 million video views for holiday-related content over the years. (For all-time, Walmart was No. 3, behind Warner Bros and Angry Birds.)

Pixability reports that video views for holiday content on YouTube has increased 65 percent year-over-year since 2011. Five years ago, holiday videos earned less than 10 billion views – this year holiday video views are projected to reach more than 60 billion views.

All-time Holiday Views on YouTube


Pixability shared an infographic with more details around “Holiday Unboxing” video views and other holiday-related video data on its blog: “Holiday Momentum on YouTube.”

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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