Twitter Pushes Advertising Support Via Mobile App Notifications
Twitter operators are standing by — to help you buy ads. John Doherty, online marketing manager of Zillow’s Hotpads rentals site, received a notification on his Twitter mobile app today with a strong call to action: Wow. Aggressive much, Twitter? pic.twitter.com/19qarXy4Cc — John Doherty (@dohertyjf) July 15, 2014 The notification’s message is similar to […]
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Twitter operators are standing by — to help you buy ads. John Doherty, online marketing manager of Zillow’s Hotpads rentals site, received a notification on his Twitter mobile app today with a strong call to action:
Wow. Aggressive much, Twitter? pic.twitter.com/19qarXy4Cc
— John Doherty (@dohertyjf) July 15, 2014
The notification’s message is similar to the one Facebook displayed for Page administrators last week promoting Facebook’s “Start to Success” advertising program. Start to Success, which Inside Facebook reported today has been around for three years, offers a dedicated advertising representative for advertisers who agree to an ad buy of at least $50 a day for a month.
Twitter also offers personal advertising support. The phone number in the notification above rings Twitter’s team of small and medium business specialists, which helps advertisers through the process of setting up and maintaining ad campaigns.
Twitter declined to comment on the apparent experiment flagged by Doherty, pointing me to its we’re-experimenting-all-the-time post.
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Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.
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