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MarTech » Performance Marketing » Twitter Is Testing A New Search Experience With More Filtering Options

Twitter Is Testing A New Search Experience With More Filtering Options

The experiment cleans up the display and gives the ability to filter by live results, tweets from people you follow and tweets from people near you.

Martin Beck on April 8, 2015 at 12:42 pm

twitter-bird-1920

Twitter is experimenting with a new search interface that could give users more options to find and filter content within the social network.

The new look, which Twitter confirms is a test, moves filtering choices from the left-hand rail to the top of the search page and adds new options, including the ability to filter by live results, tweets from people you follow and tweets from people near you. Access to save and embed a search have been added to the interface.

The display also includes a bold title bar, making it very clear that you are on a search page.

Here’s a screen grab from WebProNews, which was the first tech blog to report the experiment:

twitter-new-search2

It’s a much cleaner look than the current search experience:

twitter-old-search

The new interface, which is appearing intermittently for some users, isn’t fully functional, according to WebProNews. Clicking on the new filtering options takes you to the standard search page that shows “Everything.”

This move, assuming it’s eventually rolled out to all users, should make Twitter search a better tool, or at least encourage more people to use it. Last November, the company announced it is indexing all its public tweets — a database of more than half a trillion that grows by several billion a week. The company is also working with Google to incorporate the full Twitter firehose in Google’s search results, but would likely prefer people to spend more time using the internal search tools.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

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