Mobilegeddon: What You Need To Know Today About Google’s Mobile Friendly Update

Whether you call it Mobilegeddon, Mopocalypse or something else, Google’s mobile-friendly update arrives tomorrow. The update will be significant and potentially impact a large number of websites that aren’t mobile-friendly. Remarkably, some estimates suggest that as much as 40 percent of the top sites aren’t mobile friendly today. The best and fastest way to tell […]

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Whether you call it Mobilegeddon, Mopocalypse or something else, Google’s mobile-friendly update arrives tomorrow. The update will be significant and potentially impact a large number of websites that aren’t mobile-friendly.

Remarkably, some estimates suggest that as much as 40 percent of the top sites aren’t mobile friendly today. The best and fastest way to tell if you’re site is ready is to use Google’s mobile friendly testing tool.

Barry Schwartz has written a comprehensive Mobilegeddon FAQ post on Search Engine Land that answers almost every question you might ask about tomorrow’s update.

comscore mobile search volumes

It’s not going to impact Local, News or Tablets. It will only affect core search results. But all marketers need to take it very seriously, given that mobile is now the number one screen and roughly 30 percent of search volume in the US is coming from mobile devices — and growing much more quickly that PC search, which has plateaued.

Read Barry’s post to get the full scoop.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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