The MarTech Minute: Freshworks unveils Freddy, Unacast taps into new insights, Looker 6 released
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Spy on Any Website
Martech in Motion
Freshworks launches ‘omnibot’ AI engine
“Freddy” leverages Google Assistant to help businesses resolve customer issues more effectively and efficiently through a mix of human and machine-based voice interactions. The tool streamlines customer support and provides a more automated and personalized customer experience.
Unacast unveils new insight tool
Uncontextualized Visits translates raw pings into a meaningful stream of events representing where a device rested during the day, unlocking insight into 75 to 100 million visit events and 17 to 20 million daily active users.
Forensiq to integrate with SpringServe
SpringServe’s users will be able to activate Forensiq’s Ad Verification Suite via the SpringServe platform, tapping into protection from mobile web, in-app and OTT, providing cross-device validation to partners.
Zoom announces new voice product
Zoom Voice is a cloud-based phone system that integrates both inbound and outbound calling through the public switched telephone network (PSTN) and supports a range of traditional telephony features like desk phones, voicemail, fax machines and overhead paging systems.
Looker releases updates to its platform
Looker 6 is designed to flex and scale as needs for information change and expand. It builds on Looker’s BI application and adds stronger enterprise-class features, tools and department-specific plug-and-play applications.
Martech Movers
Dell Boomi appoints Mandy Dhaliwal as its new CMO. Dhaliwal previously served as Fugue’s CMO.
Julie Shafiki joins Kryon as CMO. Shafiki most recently served as CMO of Safe-T.
Have news and announcements for inclusion in the weekly MarTech Minute? Send them to [email protected].
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.
View Author Profile
Add us as a preferred source on Google
Google's "preferred sources" feature allows users to customize their search results by selecting news outlets they want to see more often in the "Top Stories" section.
Add Martech NowRelated Articles
Technology is the biggest barrier to alignment, and most teams admit their stack still isn’t built to support shared goals or seamless execution.
Read More
AI is already being used across your organization. Audit tools, set guardrails and reduce risk with a practical governance framework.
Read More
AI is accelerating analysis and reporting, but fewer marketers understand the data underneath. That gap is where leadership risk begins.
Read More
AI is replacing tools and reshaping budgets, but it’s also expanding stacks and increasing headcount.
Read MoreRelated Articles
Technology is the biggest barrier to alignment, and most teams admit their stack still isn’t built to support shared goals or seamless execution.
Read More
AI is already being used across your organization. Audit tools, set guardrails and reduce risk with a practical governance framework.
Read More
AI is accelerating analysis and reporting, but fewer marketers understand the data underneath. That gap is where leadership risk begins.
Read More
AI is replacing tools and reshaping budgets, but it’s also expanding stacks and increasing headcount.
Read More