Socialbakers Aims To Simplify Analytics With Social Health Index

How healthy are your business’ social media efforts? It’s a simple question with few simple answers, often leading down a rabbit hole of analytics data.

Socialbakers believes it can help businesses out of that hole. Today the social media analytics and optimization company announced the release of the Social Health Index, developed in partnership with Lenovo, one of its customers.

The index, which is available to Socialbakers customers through its executive dashboard, tracks a business’ social activity across multiple social networks, giving it ratings in four categories:

• Participation – in a social conversation
• Acquisition – of new fans and followers
• Retention – of those fans and followers
• Sharability – of content you publish or curate

From those components, Socialbakers calculates health index numbers — on a 100-point scale — for Facebook, Twitter and YouTube and for the overall effort. (To account for big fluctuations or one-off spikes, the company bases the ratings on the median value of each element).

Businesses can then compare how they are doing  with other companies. Lenovo wanted to see how it stands against other global brands, both competitors and non-competitors, like so:

Lenovo can then use that information to adjust its strategy on specific platforms if it’s lagging. From the Socialbakers blog post:

The key to the success of the Social Health Index is its simplicity. Lenovo’s teams can look at the big picture and get a broad but comprehensive view of their overall social performance against really any market or geographic benchmark they choose. Then, they can drill by platform and get into real competitive analytics.

Here’s how the head-to-head comparison looks:

Read more about the tool on the Socialbakers blog.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Martin Beck

Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.