PullString opens up its conversational platform for Amazon Alexa skills

In September, PullString announced the availability of its conversational computing platform for chatbots, talking dolls and other uses.

This week, the San Francisco-based company said that its platform is available to developers of skills (that is, applications) for Amazon’s intelligent voice agent, Alexa. This ability to create and publish Alexa voice-based skills points toward new ways that brands can interact via conversation.

The PullString platform had been used to build the Alexa skill to accompany Amazon’s TV series, “The Grand Tour.” Previously, it was employed to create interactive conversations for the companion app to “Hello Barbie,” as well as for a Facebook Messenger-based Lt. Reyes chatbot to promote the video game, “Call of Duty.”

Included in the PullString integrated development environment are a conversation authoring and debugging environment, an AI engine, text message and bot conversation support, and direct publishing to Alexa.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.