New Ads Section For Publishers In Google Analytics Coming

Google is adding a new Publisher Reporting section in Google Analytics that includes AdSense and Ad Exchange reports.

AdSense reports will now be in the Publisher section under Behavior. Google says the Ad Exchange integration will provide reporting for those publishers that aren’t backfilling ad inventory with Ad Exchange through DoubleClick for Publishers (DFP).

Additionally, under the Admin tab in Analytics, there will be a new section for Ad Exchange Linking to activate that integration.

“We hope that by consolidating these reports in the new Publisher Reporting section, it will help you better benefit from the intersection of ad serving, monetization and analytics data,” the Google Analytics team said of the update.

The changes are rolling out to accounts over the next few weeks.