New Ads Section For Publishers In Google Analytics Coming

New publisher section will include AdSense and new Ad Exchange reporting.

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Google is adding a new Publisher Reporting section in Google Analytics that includes AdSense and Ad Exchange reports.

AdSense reports will now be in the Publisher section under Behavior. Google says the Ad Exchange integration will provide reporting for those publishers that aren’t backfilling ad inventory with Ad Exchange through DoubleClick for Publishers (DFP).

publisher reporting ad exchange adsense in google analytics

Additionally, under the Admin tab in Analytics, there will be a new section for Ad Exchange Linking to activate that integration.

“We hope that by consolidating these reports in the new Publisher Reporting section, it will help you better benefit from the intersection of ad serving, monetization and analytics data,” the Google Analytics team said of the update.

The changes are rolling out to accounts over the next few weeks.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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