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Polyvore Adds Promoted Trends To Ad Suite

Brands can highlight what's hot with new native ad product.

By Ginny Marvin

Published on April 24, 2015 • Last updated on May 13, 2021 • 1 minute read

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Social commerce site, Polyvore, is expanding its native ad product offerings to include Promoted Trends.

Promoted Trends give brands and retailers the ability to “drive engagement around the trends that are most important to them, and provide even more style inspiration to Polyvore’s community”.

So if fringe bags or tortoise shell sunglasses are hot, for example, a retailer or brand can feature those products right in the What’s Trending section at the top of Polyvore’s desktop and mobile homepages and at the top of search results pages. The ads link to a category page featuring the related products.

Italian luxury retailer LUISVIAROMA signed on as the launch partner for the new ad product.

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Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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