[Podcast] Marketing Land Live #34: Google Home vs. Amazon Echo with USA Today’s Jefferson Graham

Google’s first in-home speaker/assistant, appropriately called Google Home, is now arriving for those who placed the first orders last month. Comparisons with its main competition, Amazon Echo, are inevitable because both products seek to let consumers use their voices to complete tasks normally completed online — searching, shopping, transactions and more.

Home has received mixed reviews from tech reporters that have been using the device before the public, and that’s reflected in this week’s episode of Marketing Land Live. Our special guest, USA Today’s tech columnist Jefferson Graham, has called Home a “fail,” while our founding editor, Danny Sullivan, had a better experience in his testing. Somewhere in between is the experience of Marketing Land’s Greg Sterling, who also joins in the discussion this week.

This episode runs about 53 minutes and includes several live demos of Home, plus a discussion on what marketers, brands and publishers need to know about the home device space overall. You can listen to this week’s show below, and be sure to scroll down for this week’s Show Notes, with links for more information.

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https://soundcloud.com/marketingland/marketing-land-live-34

Show Notes

For answering questions, Google Home bests Amazon Echo & Alexa

How Google Home turns voice answers into clickable links

Google Home’s arrival ushers in the era of the virtual assistant

How to make Google Home & Amazon Echo talk to each other in an infinite loop

Jefferson Graham/USA Today: Google takes on Amazon and fails w/Home

Jefferson Graham/USA Today: Google Home – what went wrong?

Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.