[PODCAST] Marketing Land Live #26: A Google & local search roundtable conversation

In this week's podcast, we bring in four local search experts who'll be speaking at SMX East to talk about several of the current trends affecting small and local businesses.

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September 1, 2016 • 2 minutes read

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    You may not have noticed, but things are changing substantially in the local search space. Google has made several moves this year that have some local search watchers talking about visibility becoming more of a pay-to-play scenario. Meanwhile, voice search continues to grow — Google announced earlier this year that about 20 percent of searches on Android are done using voice. And very recently, Google announced plans to expand its “Posts” platform to significantly more small and local businesses.

    Those are some of the topics discussed on episode #26 of Marketing Land Live, which runs just under 45 minutes. For this show, I was joined by the four local search experts who’ll be on my “Local Search Roundtable” session at SMX East on September 27: Adam Dorfman, Dan Leibson, Conrad Saam and Chris Silver Smith. You can listen below, and be sure to scroll down for this week’s Show Notes, with links to the stories we talked about.

    We invite you to subscribe via iTunes or Google Play Podcasts.

    https://soundcloud.com/marketingland/marketing-land-live-26-a-google-local-search-roundtable-conversation

    Show Notes

    First appearance of ads in Local Pack found in UK mobile search result

    Google expansion of Local Inventory Ad product search now live in Maps and Knowledge Panels

    Saying a third of mobile searches are local, Google brings “Promoted Pins” to Maps

    Google opens home service ads to HVAC services and electricians

    Google launches its giant mobile search ads for automakers in the US

    Google says 20 percent of mobile queries are voice searches

    The voice search explosion and how it will change local search

    The future of voice-related SEO for local business

    Google Local Business Cards or Posts about to roll out to ‘thousands’ of SMBs

    Google updates local reviews schema guidelines

    Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.

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    Matt McGee

    Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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