Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Pinterest: We Have Doubled The Number Of Male Active Users In The Last Year

Pinterest: We Have Doubled The Number Of Male Active Users In The Last Year

As a privately held company, Pinterest doesn’t have to share user growth figures with shareholders. That means we don’t know exactly how many Pinners there are on the popular social bookmarking network. But we do know  that women make up a large majority of users, perhaps as many at 80%, as a RJMetrics study found […]

Martin Beck on November 10, 2014 at 9:10 pm

pinterest-slideAs a privately held company, Pinterest doesn’t have to share user growth figures with shareholders. That means we don’t know exactly how many Pinners there are on the popular social bookmarking network.

But we do know  that women make up a large majority of users, perhaps as many at 80%, as a RJMetrics study found in May. It’s one of those truisms that has the advantage of being true.

Pinterest doesn’t deny it, but wants to make the case that it’s more than just a one-trick social network. Tonight at the San Francisco headquarters, Pinterest’s head of engineering Michael Lopp shared some demographic figures in a session with journalists before a Pinterest engineering community event. We weren’t at the meeting, but a Pinterest spokesperson shared some new stats from Loop’s presentation:

  • Pinterest has doubled the number of male active users in the past year.
  • men make up one-third of all new Pinterest sign-ups, and that the growth rate for men is higher than for women.
  • more men use Pinterest in the United State than read Sports Illustrated and GQ combined
  • there is a 50-50 split among men and women users in emerging markets like India, Korea and Japan

The majority of Loop’s talk focused on improvements the company has made on its search product, Guided Search, and other details about how the network processes the more than 120,000 requests it receives every second. For more about those figures, see my colleague Greg Sterling’s Search Engine Land post: Pinterest Evolving Into A Personalized Search Substitute.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.