Page Admins Stick To Native Facebook Apps For Posting On Business And Brand Pages

How do you post to your business or brand Facebook Page? Although there’s no shortage of third-party services and apps to help Page administrators manage posting to the social network, most are using native Facebook tools, according to social media analytics provider Quintly. Quintly analyzed 5 million posts made by 110,000 Facebook Pages in July […]

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How do you post to your business or brand Facebook Page?

Although there’s no shortage of third-party services and apps to help Page administrators manage posting to the social network, most are using native Facebook tools, according to social media analytics provider Quintly.

Quintly analyzed 5 million posts made by 110,000 Facebook Pages in July and discovered that Facebook-provided methods were the overwhelming choice, taking all the spots in the top 10 most used apps. Not surprisingly, posting from the desktop was the leading sharing method; although a significant number of pages also are posting with the iOS Page Manager (8.53%) and standard Facebook (8.42%) apps.

Hootsuite, the most-used third-party app, checked in at No. 11, with 3.68% of the Pages sampled using it at least once during the month. (Quintly reported that most pages use a combination of more than one app to post to Pages.) Here’s a chart showing the top third-party methods:

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For more details, Quintly has a chart with the top 50 apps on its blog.



h/t AllFacebook blog


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About the author

Martin Beck
Contributor
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

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