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MarTech » Marketing Management » Orangina Causes Outrage Among World Cup Fans by Hijacking TVs With ‘The Antifoot Can’

Orangina Causes Outrage Among World Cup Fans by Hijacking TVs With ‘The Antifoot Can’

With devilishly delicious deviousness, Orangina has pulled a big one over on soccer fans — and during the World Cup, no less! Working with Fred & Farid Paris, the drink brand has created the AntiFoot Can. The can has been tricked out with electronics that, with a subtle flick of a switch on the bottom […]

Steve Hall on June 18, 2014 at 2:20 pm

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With devilishly delicious deviousness, Orangina has pulled a big one over on soccer fans — and during the World Cup, no less! Working with Fred & Farid Paris, the drink brand has created the AntiFoot Can.

The can has been tricked out with electronics that, with a subtle flick of a switch on the bottom of the can, will switch off every TV that’s airing a soccer game — at least in the bar the agency modified with TVs that would receive the signal from the can.

Predictably, soccer viewers jump up on their feet and express their outrage while the woman in the corner slyly smiles at her trickery.

Why do this? Apparently, there are 4 billion men and women in the world who do not enjoy watching soccer. Let’s just call it an uprising… and an excuse for a brand to create a stunt they can then place on YouTube.

[youtube]http://youtu.be/opDQbaF0g5I[/youtube]


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Steve Hall
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

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