The New VW Site: It’s Like Tinder For Cars

Acknowledging the fact that most car sites — including their own old VW.com site — are just glorified brochures that don’t do much in the way of helping buyers locate a car that is actually available, VW is out with a very Tinder-like site that makes choosing a car as easy as choosing a date. […]

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Acknowledging the fact that most car sites — including their own old VW.com site — are just glorified brochures that don’t do much in the way of helping buyers locate a car that is actually available, VW is out with a very Tinder-like site that makes choosing a car as easy as choosing a date.

The new VW.com takes inspiration from a not so obvious source: online dating sites. The site uses matchmaking functionality to help shoppers find their dream car based on whatever they’re looking for — a particular model, features, color, or even price. Then it pairs them with new or used Volkswagen cars in their area. Each car even has its own profile page with images, features, specs, and payment estimator. Currently, there are more than 80,000 unique profile pages and more than 10 million possible configured images.

It’s a move in the right direction. After all, when you want a car, you want a car. You don’t want to have to wait for it to be found or to have it manufactured to your specifications. (Do they even do that any more?) No, you want it right now.

It’s all kind of like Tinder except you don’t have to wait for the car to mutually show interest. You can just search for it, choose it and grab it. Awesome, right?




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Steve Hall
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Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

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