Meeting or email? Marketoon of the Week
Technology can help avoid some of the problems that meetings address.
In this week’s Marketoon, are you having too many meetings?
Fishburne’s take: Last week, Facebook released a free beta for a new virtual reality meeting experience called Horizon Workrooms. As slick as the demo looks, the idea of using more of my brain in a meeting makes my head hurt. If you’ve experienced Zoom fatigue from the increased cognitive load, just imagine the level of meeting fatigue from VR.
I think a bigger question than how we’ll meet in the future though, is why — why we’re having this particular meeting at all? No technology can solve boring or unnecessary meetings. A Korn Ferry report in 2019 found that 67% of workers say that too much time in meetings kept them from making an impact at work. They also found that 35% said they’d go to a meeting even if they knew it wasn’t going to be productive, instead of declining the meeting.
Why we care: It comes down to collaboration and efficiency. Work management technology helps avoid a lot of the problems that meetings are supposed to solve. So before considering virtual replacements for meetings, take a closer look at the technology that keeps everybody on track simultaneously in a unified workflow.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
About the author
