MarTech Today: Publishers’ association nixes IAB framework, Datorama’s new LiteConnect & OneTrust’s GDPR consent tool

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’
  Mar 15, 2018 by Barry Levine
  The CEO of Digital Content Next blasts the IAB proposal as a burden on publishers that retains the status quo.
• Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data
  Mar 15, 2018 by Barry Levine
  Employing the platform’s AI, the new feature lets marketers quickly analyze new data sets outside the overall campaign model.
• 6 reasons SMBs should adopt marketing automation early
  Mar 15, 2018 by Nandini Rathi
  Early-stage businesses often mistakenly believe that data-driven insights are for bigger, more well-established players. Contributor Nandini Rathi explains why you should start small & scale up.
• OneTrust adds GDPR consent tool to its suite of compliance products
  Mar 15, 2018 by Robin Kurzer
  The Universal Consent and Preference Management tool helps companies manage consent directly at the points of integration.

From Marketing Land:

• Quora launches List Match Targeting for reaching audiences based on email lists
  Mar 15, 2018 by Ginny Marvin
  Advertisers can now upload their email lists for audience targeting to Quora just like they can on other platforms.
• With game apps in mind, Google announces Universal App Campaign & AdMob monetization updates
  Mar 15, 2018 by Ginny Marvin
  Video ads in Google Play and more rewarded video ad formats for AdMob are among the updates.
  

From Around The Web:

• Building Bridges Between Your Online and Offline Data, CMS Wire

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.