MarTech Today: Publishers’ association nixes IAB framework, Datorama’s new LiteConnect & OneTrust’s GDPR consent tool
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’ Mar 15, 2018 by Barry Levine The CEO of Digital Content Next blasts the IAB proposal as a burden on […]
Barry Levine on March 16, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’
Mar 15, 2018 by Barry Levine
The CEO of Digital Content Next blasts the IAB proposal as a burden on publishers that retains the status quo. - Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data
Mar 15, 2018 by Barry Levine
Employing the platform’s AI, the new feature lets marketers quickly analyze new data sets outside the overall campaign model. - 6 reasons SMBs should adopt marketing automation early
Mar 15, 2018 by Nandini Rathi
Early-stage businesses often mistakenly believe that data-driven insights are for bigger, more well-established players. Contributor Nandini Rathi explains why you should start small & scale up. - OneTrust adds GDPR consent tool to its suite of compliance products
Mar 15, 2018 by Robin Kurzer
The Universal Consent and Preference Management tool helps companies manage consent directly at the points of integration.
From Marketing Land:
- Quora launches List Match Targeting for reaching audiences based on email lists
Mar 15, 2018 by Ginny Marvin
Advertisers can now upload their email lists for audience targeting to Quora just like they can on other platforms. - With game apps in mind, Google announces Universal App Campaign & AdMob monetization updates
Mar 15, 2018 by Ginny Marvin
Video ads in Google Play and more rewarded video ad formats for AdMob are among the updates.
From Around The Web:
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