MarTech Today: Gartner’s first Magic Quadrant report on DXPs, using chatbots for marketing & Amazon opens its Go store

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Gartner releases its first Magic Quadrant Report on Digital Experience Platforms
  Jan 22, 2018 by Barry Levine
  The report cites Adobe, IBM, Sitecore and Liferay as Leaders of this platform, a centerpiece set of tools for how brands interact with customers and others.
• The 7 biggest trends driving customer loyalty
  Jan 23, 2018 by Sponsored Content: CrowdTwist
  According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to […]
• How companies are using chatbots for marketing: Use cases and inspiration
  Jan 22, 2018 by Daniel Faggella
  In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales, explaining what you can learn from them.

From Marketing Land:

• Amazon Go Store now open in Seattle — How disruptive will it be?
  Jan 22, 2018 by Greg Sterling
  Regardless of whether Go itself takes off, this is a watershed moment for the future of retail.

From Around The Web:

• Facebook Marketers are Already Fumbling News Feed Change, Jon Loomer Digital
• Share your marketing tech stack, and we’ll donate up to $10,000 to Girls in Tech, Chief Martech

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.