MarTech Today: Eye-tracking study on viewability, Optimove’s intelligent agent & Facebook’s new Events app

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Eye-tracking study: Web ads need to be viewable for at least 14 seconds to matter
  Oct 6, 2016 by Barry Levine
  New data shows that the current standard of ‘viewability’ — half the ad on-screen for a second — is far too low to have much value for advertisers.
• Optimove adds an intelligent agent for self-optimizing marketing campaigns
  Oct 7, 2016 by Barry Levine
  Called Optibot, the new feature makes recommendations, offers insights, and conducts self-optimizing tests across micro-segments.
• Facebook’s new Events app could be a Trojan Horse rival to Google Calendar
  Oct 7, 2016 by Tim Peterson
  Facebook’s Events app offers an in-app calendar that can sync schedules from other calendars, like Apple’s iCal, Microsoft’s Exchange and Google Calendar.
• Marketing automation tools compared: GetResponse, Marketo and HubSpot
  Oct 7, 2016 by Tamar Weinberg
  On the fence about which marketing automation platform to use? Columnist Tamar Weinberg dives into the pros and cons of three tools to help you decide which will best meet your needs.
• Exploring a newly-granted Google patent around social signals
  Oct 7, 2016 by Dave Davies
  Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the search giant is thinking about social signals and search results.
• AMP is one year old and growing fast, will it ultimately trump responsive design?
  Oct 7, 2016 by Greg Sterling
  There are now 600 million AMP pages on 700,000 domains.

From Around The Web:

• A Faster Mobile Web: WordPress.com Updates for Accelerated Mobile Pages, Accelerated Mobile Pages Project
• 6 techniques for improving the UX design of your mobile app, UserTesting Blog
• AMP for eCommerce, Yoast
• After The Krux Sale, Do Indie DMPs Still Have A Place?, AdExchanger
• Salesforce Preaches The Power Of The Krux, Ad Exchanger
• Google is demoting Hangouts to “optional” in the Google Apps package for Android, to be replaced by Duo, androidpolice.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.