MarTech Today: Bond’s handwritten notes with variables, preparing for GDPR & what’s next for technical SEO

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bond now offers self-service handwritten notes with variables Jan 19, 2018 by Barry Levine Previously, the automated handwritten note service only allowed the personalization of each note for managed enterprise accounts. The […]

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Here’s our recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

From Marketing Land:

  • What’s next for technical SEO?
    Jan 19, 2018 by Patrick Stox
    As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO.
  • The technology behind AI in PPC
    Jan 18, 2018 by Frederick Vallaeys
    Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years and what’s next for AI in paid search.
  • Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work
    Jan 18, 2018 by Andrew Shotland
    Google has made its review markup guidelines fairly clear and has even issued penalties to sites that utilize spammy or misleading structured data markup. But columnist Andrew Shotland points out that many sites are still violating these guidelines.

From Around The Web:

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About the author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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