MarTech Today: Adobe’s new super-cloud, Hootsuite buys Snapchat analytics solution & Twitter/Periscope’s easier streaming

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe launches a super-cloud to manage customer experience Mar 21, 2017 by Barry Levine This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences […]

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Martech Today

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

  • Adobe launches a super-cloud to manage customer experience
    Mar 21, 2017 by Barry Levine
    This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences from online to traditional TV.
  • LinkedIn updates Sales Navigator
    Mar 21, 2017 by Barry Levine
    The new additions are part of an effort by the Microsoft-owned professional social network to be as useful to salespeople as email and CRMs.
  • 4 reasons you should attend MarTech this May
    Mar 21, 2017 by Scott Brinker
    Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you should join us this May 9-11 in San Francisco: 1. Dramatically expanded […]

From Marketing Land:

From Around The Web:


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About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.