MarTech Today: Adobe’s new super-cloud, Hootsuite buys Snapchat analytics solution & Twitter/Periscope’s easier streaming

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Adobe launches a super-cloud to manage customer experience
  Mar 21, 2017 by Barry Levine
  This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences from online to traditional TV.
• LinkedIn updates Sales Navigator
  Mar 21, 2017 by Barry Levine
  The new additions are part of an effort by the Microsoft-owned professional social network to be as useful to salespeople as email and CRMs.
• 4 reasons you should attend MarTech this May
  Mar 21, 2017 by Scott Brinker
  Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you should join us this May 9-11 in San Francisco: 1. Dramatically expanded […]

From Marketing Land:

• Hootsuite acquires Snapchat analytics solution from marketing firm Naritiv
  Mar 21, 2017 by Barry Levine
  Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to large enterprises.
• Amazon Alexa now accepts Prime Now orders via voice
  Mar 21, 2017 by Amy Gesenhues
  Amazon says Prime Now members can order multiple items at once and Alexa will automatically choose the next available two-hour delivery slot.
• Twitter, Periscope make it easier to stream TV-quality live broadcasts
  Mar 21, 2017 by Tim Peterson
  Twitter’s Periscope Producer API removes the added step of piping a broadcast through Periscope’s app, which could degrade the stream’s quality.
  
• New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses
  Mar 20, 2017 by Tim Peterson
  LinkedIn will roll out a new ad targeting program called Matched Audiences in November, according to a leaked presentation.
  

From Around The Web:

• Beyond The Browser: From Web Apps To Desktop Apps, Smashing Magazine
• GoDaddy Launches Business Hosting for eCommerce, High Traffic Sites, Small Biz Trends
• 32 questions you should ask when you interview a martech leader, Chief Marketing Technologist
• AI for B2B Marketers – What to Expect in 2017?, MarTech Advisor
• Should Your Business Implement AI and Machine-Learning?, MarketingProfs
• Apple introduces Clips: the fun, new way to create expressive videos on iOS, Apple
• What eBay, Campmor and other retailers have learned from using Google AMP, Digiday
• Are AR and VR Ads Compelling Enough?, eMarketer

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About the author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.